Digital/Social Producer & Copywriter
You, Me & Tuscany
Social
Working on You, Me & Tuscany was a little like trying to capture the feeling of an amazing Italian vacation using only a handful of postcards. The campaign was incredibly fun to work on, but came with a unique creative challenge: we could only cut with the trailer and a few TV spots. That restriction pushed me to think outside the box in order to make each piece feel unique, despite the repeated footage.
My Contributions: Produced the below videos, Pitch Deck creation, concept & copy writing.
Behold, La Nonna!
"Behold: La Nonna. She Doesn't follow recipes... recipes follow her..."
We introduced movie goers to the iconic Costa family matriarch by creating a satire of 'the most interesting man in the world' ads.
Soft Life Loading
There's a lot going on in the world and we're all yearning for a little taste of la dolce vita. We invited fans to load their own soft life by escaping to Italy with the cast of You, Me & Tuscany.
Many Faces of Nonna
Nonna knows best.
This piece focuses on the chaotic energy and wise words of the Costa family matriarch using quirky cutouts and rhythmic editing.
How It Started...
The classic "How it Started vs How it's Going" structure with a Tuscany twist.
Cheers Trend
The cast of You, Me & Tuscany doing the 'cheers' transition trend.
Love Language Trend
A You, Me & Tuscany take on this popular TikTok sound.
Softlife Wine
A #Softlife wouldn't be complete without wine. This piece focuses on showing cute moments between Anna and Michael in his family's vineyard.
